In 2016 Larmer Tree Festival, a boutique 5,000 ticket event held every year in Dorset, were seeking to evolve their brand identity. Our challenge was to creatively roll out and embed this evolution by creating marketing materials for the festival and beyond. This newspaper gathers stories and information to celebrate festival culture. Our solution was to make festival goers feel part of a wider community by delivering them a morning newspaper. Peacocks roam round the picturesque site, and this forms a key part of the festival’s identity. To embody this, we enabled readers to create their very own origami peacock after they had read the paper.
